The platform is rolling out a new feature that allows them to reduce the volume of AI-made content appearing in their streams. This move comes as the platform revealed that it presently contains more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a full-scale launch. This development coincides with a increase in content created by AI, driven by recent AI video creators.
The Broader AI Trend
Recent reports that approximately a tenth of the fastest-growing channels on another major platform only show AI-generated videos. A considerable share of this content is classified as low-quality AI content, a term for poor-quality, mass-produced content that is frequently nonsensical or surreal.
“We know from our community that many people enjoy content created using AI tools, including digital art to educational videos, and we want to give people the power to see more or less of that, according to their own choices,” commented a platform representative.
Volume and Proportions
The platform announced that there are presently 1.3bn videos on its service identified as artificially created. Collectively, more than 100 million media items are uploaded to the platform daily, making AI content a relatively small percentage of its overall inventory.
User Control Features
Members will be capable of decrease or raise the volume of AI content they view by using the “manage topic” setting in the platform and selecting the AI content topic. Further subjects that currently be modified under the tool encompass current affairs, clothing, beauty, and movement.
Platform Guidelines
The platform’s guidelines require content makers to tag lifelike artificially created content, and it bans dangerous deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the app will henceforth add an AI-generated label to content made using its own AI tools, or identified by an collaborative effort for recognizing AI-generated material. This measure is designed to stop users from trying to circumvent the labeling process.
AI Literacy Programs
TikTok is furthermore launching a $2 million AI literacy fund for professionals and groups to develop informative material about ethical AI use. This project will support non-profit groups dedicated to training coding and technology.
Platform Protection
The video-sharing app has defended its content review process, during controversy over plans to cut jobs for numerous content moderators in Britain. It is planning to eliminate 439 jobs in its trust and safety department in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive stated that people-led review would still have a role, but AI can safeguard staff by filtering out the most distressing content ahead of it has to be seen by staff. The platform announced a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to reliance on its automated systems.
It is vital to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is where a significant AI assistance is making a difference work at speed.”
